Airfix
UK Distribution - Hornby
13.08.10
The following kits are now readily available.
1:72
A02048A Messerschmitt Bf 109E-4/E-7 (new tooling) £5.99
© Hornby 2010
A02082A Hawker Hurricane Mk I £5.99
© Hornby 2010
1:48
A05115A Supermarine Spitfire Mk I/Mk Ia/Mk IIa £13.99
©Hornby 2010
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30.07.10
1:72
The new-tool Messerschmitt Bf 110C-2/C-4 (#A03080/£7.99) is now readily available.
©Hornby 2010
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16.07.10
The following items have been released by Airfix this week.
A03078 BAE Sea Harrier FRS.1 £7.99
©Hornby 2010
A03079 BAE Sea Harrier FA.2 £7.99
©Hornby 2010
A50015 RAF Battle Of Britain Airfield Set £19.99
©Hornby 2010
A50097 Vulcan to the Sky set - Avro Vulcan B Mk 2 £29.99
©Hornby 2010
1:48
A50031 BAE Systems Red Arrows Hawk set £16.99
©Hornby 2010
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18.06.10
1:72
Now in stock in the UK is the Westland Sea King AEW Mk 2/ASaC Mk 7 (#04048/£10.99).
©Hornby 2010
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11.06.10
1:48
Now in stock in the UK is the all-new tooling of the Messerschmitt Bf 109E-1/E-3/E-4 (#A05120/£13.99)
©Hornby 2010
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14.05.10
1:72
Reissues from Airfix this week are as follows.
A02002 Supermarine Walrus Mk II £5.99
A03014 Blohm und Voss Bv 141B £7.99
A03034 Petlyakov Pe-2 £7.99
A03053 Focke Wulf Fw 189 £7.99
All images ©Hornby 2010
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16.04.10
1:72
Back once again from Airfix this week is the Albatros D.Va (#A01078/£4.99).
©Hornby 2010
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10.04.10
New releases this week are as follows
1:72
A50041 F-15E Strike Eagle and P-51D Mustang 'Then & Now' (Gift set) £18.99
A50088 P-47D Thunderbolt 'Starter set' £8.99
A50094 F-5 Tiger II'Starter set' £8.99
A50095 P-51D Mustang 'Starter set' £8.99
All images ©Hornby 2010
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12.03.10
New releases this week are as follows
1:72
A02013 Ilyushin Stormovik £5.99
A02031 Curtiss SB2C Helldiver £5.99
A04049 HS Buccaneer S.2B/S2D/S Mk 50 inc two additional sprues of weapons and underwing stores £10.99
A50077 Spitfire Mk.IA 'Starter Set' £6.99
A50078 Curtiss P-40E Kittyhawk 'Starter Set' £6.99
A50079 Hawker Typhoon Mk Ib 'Starter Set' £6.99
A50080 Red Arrows Gnat 'Starter Set' £6.99
A50081 Northrop F-5A Freedom Fighter 'Starter Set' £6.99
A50086 Yak-9D 'Starter Set' £6.99
All images ©Hornby 2010
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26.02.10
New releases this week are as follows
1:72
A04049 Hawker-Siddeley Buccaneer S.2B/S.2D/S Mk 50 £10.99
A50082 1:72 Focke Wulf Fw 190D 'Starter set' £6.99
A50084 1:72 Westland Gazelle 'Starter set' £6.99
Note
Hornby have announced that the new 1:72 Vickers Valiant (#A11001/£34.99) and 1:48 D.H. Sea Vixen (#A11002/£34.99) that were initially planned for this year as limited editions are now both to be produced as standard kits and will thus not be limited in availability or production.
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10.11.06
As many in the UK will have heard via radio and television news, it was announced today that Hornby Plc have purchased the Airfix and Humbrol brands from the Administrators. Here is the official press release, as given on the BBC website this morning.
Hornby Plc ("Hornby"), the international models and collectables group, has announced that it has entered into contracts to acquire certain assets of Humbrol Limited in Administration (Humbrol), the owners of the Airfix model kits and Humbrol paints businesses. The acquisition encompasses the Airfix model kit business, the Humbrol paints and model accessories business, the Young Scientist business and their associated assets. These brands are sold in a range of territories worldwide and are highly complementary to Hornby's existing brands. In the year to 31 December 2005 the acquired brands achieved sales of £6.5 million.
Hornby has exchanged contracts with the administrators and will pay total consideration of £2.6 million in cash on completion for the assets acquired from the Administrators Grant Thornton.
Hornby intends to re-structure the business, moving all the distribution, sales and marketing operations to its own site in Kent. It will re-locate the manufacturing and assembly processes to third parties. This will allow Hornby to focus on re-invigorating the marketing and distribution and driving sales growth.
Airfix and Humbrol remain strong brands and enjoy an excellent position in the market place. Demand has remained buoyant in recent years. Humbrol products are used by modellers across a large range of applications worldwide. Hornby management believe that they can re-invigorate the Airfix business by focussing both on traditional products for the model enthusiast and also by investing in new products aimed at the younger market.
The market for Humbrol's paint and model accessories products is very broad. Humbrol sells a successful range of products that consists of enamel paints, aerosols and adhesives in a large number of markets including Europe and the US.
Humbrol's products are used in a multitude of applications, not just model making. This will broaden Hornby's product offering which currently ranges from model railways, slot car racing sets, track extensions, buildings and landscape accessories.
The consideration will be financed out of Hornby's existing bank resources. The transaction is expected to be earnings neutral in the current financial year and significantly enhancing thereafter.
Frank Martin, Chief Executive of Hornby commented,
"We are delighted to have acquired Airfix and Humbrol, both of which are iconic brands in the hobby market. The strategic fit with Hornby is excellent. Hornby has similar distribution channels to Humbrol/Airfix, and we therefore plan to integrate the business into our existing structure, which gives the business the right platform and a more streamlined base from which to grow.
We have taken steps to re-align the cost base of the manufacturing and assembly process, to create a solid base from which this business can thrive. We can focus on product innovation, improving the marketing and driving sales growth.
Hornby has the expertise and track record of re-invigorating hobby brands. A detailed integration plan has already been put in place, to ensure that we improve the profit performance rapidly.
This acquisition consolidates the Group's strategy to build an international hobby business with a broad range of brands, allied to a tightly controlled cost-base. We are making good progress across a range of markets and territories."
Keith Hinds, joint Administrator at Grant Thornton said:
"I am delighted to be able to announce this successful sale. This transaction provides the best opportunity to preserve and develop what is an iconic brand."
We will keep you posted on progress and annoucements as they come along. Hornby will be displaying at the British and German Toy Fairs in early 2007, so I think for now it is a case of 'watch this space...'!
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